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Can tailoring ads help brands increase customer loyalty?

Disney’s deep dive on personality research, and its potential implications for brand marketers

Do women have to choose between success and marriage? Not if spouses share a mutual respect.

When it’s smart to copy your competitor’s brand promise

2017 IAAA Finalist: Assurance of Supply Center – Excellence through Supply Network Optimization
...Caterpillar���s Assurance of Supply Center (ASC) combines world class supply ...

Price discounts may backfire when combined with large donations

Become a part of the growing data analytics field

2017 IAAA Finalist: Multi Criteria Analy. & Vis and Simulation to Support Regen. of Railways
...Combining Multi Criteria Analysis with Interactive Visualization and Real Time ...

2017 IAAA Winner: Audience Targeting Solutions Powered by Advanced Analytics
...For decades, television advertisement deals had been guaranteed using only ...

2017 UPS George D. Smith Prize Winner
...The U.S. Air Force Academy Operations Research Program won the 2017 Smith Prize...