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Pure Technologies Presents at Informs Analytics 2017
The most impactful technologies coming to retail
Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017
Are you a CEO who wants a raise? Try going on TV
More Effective Television Advertising
...For decades, television advertisement deals had been guaranteed using only ...
Can tailoring ads help brands increase customer loyalty?
Disney’s deep dive on personality research, and its potential implications for brand marketers
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations