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Most Firms Do Not Use Controversial Skimming or Penetration Strategies for Pricing New Products
...CATONSVILLE, MD, March 20, 2015 ��� A new study in Marketing Science, a journal ...

Gass, Saul I.

Roles and Responsibilities of MSOM Reviewers
...Reviewers (or ���referees���) are the foundation of its peer-review process. &...

Lemke, Carlton E.

Machol, Robert E.

Andre A. Cire
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Arrow, Kenneth J.

Pierskalla, William P.

Koopman, Bernard

Liebman, Judith