Past Awards
2017
Donald G. Morrison Long-Term Impact Award:
Winner(s)
Winning material:
“Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”
2015
Donald G. Morrison Long-Term Impact Award:
Finalist
Winning material:
“Firm-Created Word-of-Mouth Communication: Evidence from a Field Test”
2013
Donald G. Morrison Long-Term Impact Award:
Winner(s)
Winning material:
"Promotional Chat on the Internet"
2011
Donald G. Morrison Long-Term Impact Award:
Winner(s)
Winning material:
“Using Online Conversations to Study Word-of-Mouth Communication”
John D.C. Little Best Paper Award:
Winner(s)
Winning material:
"Uninformative Advertising as an Invitation to Search"
2009
John D.C. Little Best Paper Award:
Finalist
Winning material:
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing Science, Vol. 28, No.4, 2009, pp. 721-739
2006
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
Promotional Chat on the Internet
John D.C. Little Best Paper Award:
Finalist
Winning material:
Promotional Chat on the Internetl
2005
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
Using Online Conversations to Study Word-of-Mouth Communication