Optimizing Monday Night Football
Two INFORMS members from the University of Iowa’s Tippie College of Business, doctoral student Bhupesh Shetty and Associate Professor Jeffrey Ohlmann, in conjunction with Professor Gary Gaeth, developed an optimization model to improve Monday Night Football schedules. By analyzing every Monday night game played between 1993 and 2008, the researchers discovered three factors that have the greatest impact on generating high ratings: games played by Super Bowl champions, teams with high profile players or coaches joining the team, and teams with high-powered offenses.