DVD Rental Companies Forecast How Long Customers Will Retain Movies
HANOVER, MD, June 12, 2009 – Comparing the characteristics of ‘highbrow’ and ‘lowbrow’ films, online DVD rental services like Netflix can project the length of time that customers will rent films, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®).